A first bomb landed in an empty area wounding 1 person, a second in the middle of the village but failed to detonate. Residents then fled the area and a 3rd bomb was fired on those fleeing the scene.
There were some reports that it was an Apache helicopter that fired on the fleeing civilians, however Yemeni human rights organisation Mwatana recorded the incident as 'coalition fighter jets'.
This is Mwatana's report of the incident:
Warning: the media below is extremely graphic and distressing. It is put here as evidence to call for a UN investigation and to call on Western governments to respect the Arms Treaty by stopping the transfer of weapons to Saudi Arabia.
Casualty #Saudi reported Apache attack on Zaila'a N Hajah killin 28mostly kids #Yemen Prev https://t.co/dpNa4dImXN pic.twitter.com/2LmeLjgLHH— Hussain Albukhaiti (@HussainBukhaiti) September 28, 2015
More photos here (graphic).